Lauritz Mobile App

Lauritz’ previous design style was  showing a lot of information in one view, and having a lot of focus on  text. I am very proud of having succeeded in changing their style  towards a simpler interface and a heavier focus on products.


The first thing the user sees when opening the app is a curated  collection of what Lauritz find to be their most interesting products.  The user can slide columns horizontally and vertically. This is to give  the feeling that there is no beginning or end to the products.


It was a difficult process to convince the business to let their  products stand alone without text, but the data now shows that this  drives longer user sessions and higher engagement. The time tag at the  top updates as you scroll, to let you know how long the products in view have until they are sold – creating a sense of urgency.