Improving UX prioritisation at Novo Nordisk
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The challenge
Novo Nordisk has over 90+ digital systems used by employees. However, UX involvement was inconsistent, leading to inefficiencies and usability issues.
The goal was to identify where UX would have the most impact and create a clear plan for UX engagement in key systems.
Approach
Using data to identify opportunities
To manage the large number of systems in the portfolio I used data to narrow down the field.
To prioritise UX efforts, I developed a key opportunity score based on:
- Total number of users
- Daily users
- Support cases
- System customizability
- Business criticality
This allowed me to rank all systems and identify the top 20 that needed further analysis.
Mapping top 20 systems on an impact effort matrix
I conducted interviews with over 100 stakeholders, including product owners, product managers, and system architects. Additionally, I performed a high-level UX review of each system.
This work allowed me to map the 20 system on a impact effort matrix and also identify if there were any ongoing initiatives in the product teams where it would be an opportunity to include UX involvement.
Making it easy for leadership to involve UX
The results from the research were presented and discussed across leadership groups in Novo Nordisk. To make it easy to engage with the UX team I created a 4-week UX scoping analysis program that project teams could invest in as a way of getting the relationship started and prove the value of UX
Outcomes
100% adoption of UX in prioritised product teams. In the UX organisation we identified 4 solutions that we believed would benefit the most from UX invlolvement based on the impact/effort analysis. We succeded in convising the leadership in all 4 product teams to invest in UX.
