Strengthening Design operations at Novo Nordisk

The biggest impact you can have as a design consultant is to enable your client to deliver better and more customer centric services. At Danske Bank I was not asked to deliver a design for a specific product, but to help them build up the design culture, design team and design process in a digital product department.
Client
Novo Nordisk
Date
2023-2024
Role
Designer & Developer

The ambition

Novo Nordisk’s design function had grown rapidly, with over 150 designers spread across different teams. While this expansion brought new opportunities, it also led to fragmented collaboration, duplicated efforts, and a lack of shared operational assets.

To address this, I worked with design leadership to map the design landscape, identify collaboration opportunities, and establish a foundation for Design Operations.

Client
Apple
Date
November 2023
Role
Designer & Developer
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Approach

Innovation by Design Award at Fast Company

Mapping the design landscape
  • Conducted research to understand team structures, workflows, and operational assets.
  • Created an interactive Figma map to visualize the ecosystem.
Facilitating strategic alignment
  • Led a collaborative workshop where design leaders defined priority areas for cross-team collaboration.
  • Used the Nielsen Norman DesignOps framework to categorize initiatives by scope (team, cluster, cross-org).
Operational asset mapping
  • Audited existing design tools, frameworks, and processes to reduce duplication.
  • Developed a Miro-based Kanban board to track and share these assets.
Client
Apple
Date
November 2023
Role
Designer & Developer

Outcomes

✅ Clarity on the “as-is” design community in Novo Nordisk.


✅ Improved collaboration across all design teams.


✅ Better utilization of shared work across teams.


This initiative set the foundation for better collaboration, operational efficiency, and long-term DesignOps success, enabling Novo Nordisk’s designers to create greater impact across the organization.

Client
Apple
Date
November 2023
Role
Designer & Developer